Apple is using google results in its products, but it may be working on an alternative to Google Search, according to a report in the Financial Times, which reported that Apple has begun showing its search results in the operating system “IOS 14”, which means that Apple is intensifying its efforts to replace Google search on its devices.
According to the technology website Mashable,indications have already emerged. He referred to those changes to the IOS-14 operating system, coywolf, last August, while the company was hiring research experts.
A few days ago, The New York Times revealed that the U.S. Department of Justice had filed a lawsuit against what it described as Google’s monopoly on internet search, with the search giant using illegal methods to protect its search monopoly. The report also revealed that Google pays Apple an estimated $8 billion to $12 billion a year to integrate Apple into its Google search engine products.
Now, the Financial Times says, this antitrust suit has prompted Apple to start operating on its search engine more dramatically.
The newspaper also quotes experts as saying that Applebot, a web crawler software that systematically, automated and organized web browsing to provide up-to-date search engine data, has shown increased activity in recent weeks, meaning it is roaming the web to collect as much data as possible, which will be useful in building a search engine.
The Justice Department’s lawsuit against Google could mean that the exclusive deal between Google and Apple will expire, giving Apple a new incentive to focus on building its own search product.
Mashable notes that for a company that likes to control most aspects of its products, it seems like it doesn’t need thinking, especially when looking at Apple’s vast resources.
But copying one of Google’s successful products is not easy, and this is what Apple learned after the initial launch of its maps app Apple Maps, which suffered from many flaws and poor performance compared to the most famous Google Maps app.
This is particularly true for searches controlled by Google for two decades, with very few competitors affecting its market share.
Apple has not commented on the Financial Times story, and some experts say Apple cannot catch up with Google when it comes to search, but if the U.S. government presses the monopoly case, Apple may have to try its search engine seriously